Netsetters weblogProgramming, User Experience and IA

The next three months I will run a Adwords campaign for a customer. Normally we won’t do this kind of task, but this time is different.

The customer has a web-portal we’ve build from the  ground up. One year ago they where convinced that the only way to attract customers is to give them goodies, prices and games. They have put so much effort in this kind of advertising that they lost their focus.

Visitor increase

Now finally we got them to share their content and offer complete and valuable content to their visitors. They are finally found by Google on relevant searches and they got a visitor increase over 1000% (yes, 3 zero’s). All without giving away prices and Goodies.

Advertising

Most of the visitors now come from their normal Google results. By spending time on meaningful content they got great search results and visitors for free. This meant that there  was money left for advertising. Once again (some people within their organization still do not get is)  they proposed a banner on a flash-games site and a flash-game on their website. I proposed a Adwords campaigns on relevant searches for the content they provide. Now we’ve split  the budget and try both of the solutions. In December,  we’lll see who’s the winner.

Setting up Adwords

So I’m busy with a huge Adwords campaign (100+ landing pages, 30000+ search-terms, 500+ adds) and since it’s not my specialty I can use all advise I  can get.  I’m really happy with Google’s new Adwords Editor (downloadable) and their new web interface for adwords. It really helps to manage the campaign and increase the relevancy. I’m reading all relevant articles and the Google Help. I’m really happy with all the information I got, since my last Adwords campaign was 2 years ago.

First day

The campaign just had a first testing day. It still needs a bit of improvement and not all adds are approved yet. But the  results are promising. A CTR of almost 1% is more then I expected. Let’s see what the web statistics do.

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